The Highland Brewing Company remains the most prominent family-owned brewery in the southwest. Beyond the array of delicious craft beers, Highland is more than a simple brewing company. Its outdoor meadow features live music venues and activities such as volleyball tournaments, disc golf courses, and hiking trails. With a second downtown location in the S&W Market area, the East Ashville Rooftop Bar is most popular among locals and tourists.
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Asheville locals' favorite season brings with it one of Highland’s favorite seasonal, limited craft beers, the Cold Mountain Winter Ale. This cult classic just celebrated its 20th anniversary and released the Imperial Cold Mountain. Synonymous with the holidays, the brewing process for this beer begins in early June. Highland founder Oscar Wong, a fan of Charles Frazier’s 1997 novel Cold Mountain, named the beer for the North Carolina summit. Crowds line up outside the Highland doors and grocery stores for the beer’s release.
The Asheville location houses a Taproom, Meadow, and Rooftop Bar. Highland also offers weddings, rehearsal dinners, and fundraising events at its Event Center Rooftop Beer Garden, where guests can enjoy great views of the Blue Ridge Mountains.
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Founded in 1994 by Oscar Wong, the company became the first legal brewery in Asheville since the prohibition. Over the years, the brewhouse has grown and expanded with a new 50-bbl brewhouse with the capacity to brew more than 60,000 barrels annually. With timeless classics like the Black Mocha Stout, the Gaelic Ale, and Oatmeal Porter, Highland continues to be a contender among younger breweries.
Guests are welcome to attend Highland’s complimentary 45-minute walking tours to learn more about the brewery’s history and enjoy free samples of tasty ale along the way. Highland also offers a gift store for beers to go and souvenir apparel.