Internet-Based Travel Company Now Offering “Guaranteed Lowest Rate” For Lodging On All Its Destination Websites

ReserveDirect, an Internet-reservation company focused on
“drive-to” destinations, now offers travelers the
confidence of “Guaranteed Lowest Rate” on much of
the lodging listed on their websites. Travelers will be able
to identify these properties by the Guaranteed Lowest Rate
icon and know they will not find a cheaper rate anywhere else
online. In fact, if a consumer makes a purchase and finds
the same property, for the same dates and room type for a
lower price, ReserveDirect will either pay the difference
or allow the consumer to cancel their reservation without

Beyond the clear benefit for the traveler, travel suppliers
see the advantage of offering room rates at these exclusive
prices in order to build new revenue sources within a competitive
market. ReserveDirect has developed an innovative vendor management
system that enables lodging suppliers to manage and set their
own price points as well as indicate what price tiers qualify
for the Guaranteed Lowest Rate program.

“We have a commitment to the relationships we have established
within our destinations and want to give our customers the
confidence that they are buying the best price without wasting
time shopping on multiple websites,” says John Johnson,
President of ReserveDirect. “With all the questionable
travel websites out there, customers will like knowing there’s
a company backing up their lowest rate guarantee claims. We’re
simply trying to operate a travel company that offers the
types of benefits that we would want to find when planning
our own vacations,” Johnson added.

Potential travelers can visit all of ReserveDirect’s websites
to see the lowest guaranteed rates on lodging for popular
Ozark Mountain destinations of Branson,
and Eureka
Springs, Arkansas
as well as Smoky Mountains-area favorites,
Pigeon Forge
and Gatlinburg,

All ReserveDirect websites are modeled after the already
highly successful
ReserveDirect launched
in October 2001, and it has since brought over $10 million
in tourist revenue to the Branson,
market. The site was designed to enable a smaller
market destination to compete in the national travel marketplace
by offering “live” availability to multiple product
types within a single booking engine. Since then, the company
and the newest in tour and travel technology,