Sight and Sound Theater, producers of the popular “Noah – The Musical” in Branson, Missouri, expanded its reach to new customers with internet reservation company, ReserveDirect. Developing a new reservation solution specifically for Sight and Sound Theater, ReserveDirect enabled a smoother means of communication for the ticket ordering process while producing a greater customer base for Sight and Sound and an enhanced relationship with the Branson, Missouri market.
Due to the high volume of sales of Noah The Musical tickets, Sight and Sound needed a third-party inventory system that could be managed automatically. ReserveDirect, a consistent market leader in internet reservation technologies, developed a seamless reservation process, allowing Sight and Sound’s inventory system to communicate directly with ReserveDirect’s regional order fulfillment website, ReserveBranson.com.
John Johnson, President of ReserveDirect, stated, “Theater show vendors traditionally sell tickets on our system by logging into their account to enter inventory and prices. That inventory then shows up on the customer website, allowing consumers to purchase tickets. But the tool we developed for Sight and Sound eliminates that step and communicates directly with their reservation system, allowing Sight and Sound to maintain their inventory in our system without manually updating the information.”
“By accessing Sight and Sound’s inventory directly,” said Johnson, “ReserveDirect has added an extra layer of trust to customers’ reservations.” The enhanced reservation interface creates a better level of business-to-business transaction by sharing order confirmations and other customer data.
ReserveDirect is the first and only third party ticket reseller to offer this method of ticket fulfillment for Sight and Sound Theater, and has also created similar reservation interfaces for other major tourist attractions, including Disney World, Universal Orlando Resort, Silver Dollar City in Branson, Missouri, and Dollywood in Pigeon Forge, Tennessee.
ReserveDirect has been working to establish a new standard in travel reservations since 2001 with the launch of their first destination website for Branson Missouri vacations, ReserveBranson.com. Since then, ReserveDirect has been combining its reservation technology with Internet marketing abilities to grow each destination. In 2004, ReserveDirect launched ReservePigeonForge.com and ReserveGatlinburg.com to service the Smoky Mountain family vacation destinations. ReserveOrlando.com, servicing the Central Florida region, was launched in 2006.