Travelers Discover St. Augustine, Florida’s Oldest City, with Launch of Reserve Direct’s New Destination

It was 1565 when the first European settlers pulled ashore in St. Augustine, Florida. And nearly 450 years later, Reserve Direct has too set claim to the historically quaint coastal town with the launch of its destination website,  The website features the unique attractions and accommodations that make St. Augustine a popular tourist destination.

As an online travel agency, Reserve Direct provides show and attraction tickets, including The Fountain of Youth Archeology Park, Old Town Trolleys, Zorayda Castle, and Ripley’s Believe It or Not! Museum. Travel consumers can purchase tickets while also bundling them with area hotels.

“St Augustine is a beautiful city unlike any other,” said John Johnson, President of Reserve Direct. “The climate is great and just about everything you can experience is unique,” he continued. “We are excited to add this to our family of destinations.” Reserve Direct already operates in Orlando, Panama City Beach and Destin, so the launch of marks Reserve Direct’s fourth Florida destination.

Reserve St. Augustine’s reservation model allows consumers to plan and book area attractions, amusements, and live shows with accommodations, either a la carte or in money-saving vacation packages. Reserve Direct offers secure and guaranteed bookings with direct-to-gate e-tickets and flexible reservation policies. In addition, consumers will find extra benefit beyond discounts with the ease and convenience of using one website for all of their vacation planning and by signing up for added savings for future travels across Reserve Direct’s other destinations.
St. Augustine served as Florida’s capital when it was a territory, and much of that history is on full display through the architecture of the Bridge of Lions and the Castillo de San Marcos National Monument, the oldest masonry fort in the Americas. Visitors stroll down St. George Street, which features original storefronts and unique period-based shops, restaurants, pubs and the oldest wooden schoolhouse in the United States. Across Matanzas Bay, visitors can take in Anastasia State Park, which possesses four miles of pristine beachfront.

Reserve Direct is an online travel agency focused on destination specific leisure travel. Based in Missouri, Reserve Direct has offices in St. Louis and Branson, Missouri and has provided online travel services since 2001. Other Reserve Direct destinations also include Branson; San Diego, Pigeon Forge and Gatlinburg, Tennessee; Myrtle Beach, South Carolina; Williamsburg, Virginia; and the Hawaiian Islands.

Southwest Missouri Native & Tourism Professional Joins Reserve Direct

rsz_wallace_photoAmy Wallace, a native of Southwest Missouri, has joined Reserve Direct. Wallace has worked both in Springfield and Branson in the Travel and Tourism Industry for 20 years. With combined experience in both hospitality and theatres, she has an extensive background in sales and marketing. Her expertise aligns perfectly with her new role as Branson Market Manager.

As Wallace will be representing Reserve Direct’s local travel website, Reserve Branson, her knowledge of local tourism is vital. Her role as Market Manager will allow her to cultivate travel supplier relationships and destination opportunities throughout Branson. Wallace will also act as liaison between Branson travel suppliers and other Reserve Direct employees to best address product and consumer needs.

“Amy’s years of involvement in the Branson tourism industry, as well as her strong familiarity with sales and marketing, make her an apt fit for the Reserve Direct team,” stated John Johnson, President of Reserve Direct. “Further, we believe she will be able to fill the role nicely as Diana Coleman Kersh, who has previously held the role of Branson Market Manager, transitions to Senior Market Manager, where she will oversee all Reserve Direct markets.”

Reserve Direct is a travel reservation company that focuses on specific travel destinations, offering local expertise and reservations for shows and attractions, as well as lodging and hotel reservations to vacationers, families and businesses. The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct provides travel service in a variety of markets like Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; Orlando and St. Augustine, Florida; Williamsburg, Virginia; the Hawaiian Islands; Myrtle Beach, South Carolina and San Diego, California.