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Greg Rowles' Music & Memories Variety Show

Greg Rowles Legacy Theatre • 701 Main Street • North Myrtle Beach, SC 29582

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Four people are standing on a dimly lit stage, smiling. One person is holding a guitar.

Man wearing a bright pink shirt plays an electric guitar on stage under colorful lights.

A band performs on stage with multiple musicians playing guitars and singing, illuminated by colorful spotlights and surrounded by an audience.

Person with blonde hair playing a blue guitar and singing into a microphone on stage. Background shows blurred text and images.

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Based on 465 reviews

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Greg Rowles Legacy Theater Package Options

Greg Rowles' Music & Memories Variety Show + Hotel Package

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Greg Rowles' Music & Memories Variety Show in North Myrtle Beach, South Carolina

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Greg Rowles' Music & Memories Variety Show + Hollywood Wax Museum

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Hollywood Wax Museum Entertainment Center - Myrtle Beach in Myrtle Beach, South Carolina

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Greg Rowles' Music & Memories Variety Show + Ripley's Aquarium of Myrtle Beach

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Ripley's Aquarium of Myrtle Beach in Myrtle Beach, South Carolina

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Greg Rowles' Music & Memories Variety Show + Sea Screamer Dolphin Cruises

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Sea Screamer - Myrtle Beach Dolphin Cruises in Little River, South Carolina

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About Greg Rowles' Music & Memories Variety Show

Overview

Greg Rowles Legacy Theatre presents a dynamic musical journey with a diverse cast, including Jason and Christine Cox. Each night offers a new show with stories behind the music, enhanced by advanced sound and lighting. A must-see for all ages, promising a unique two-hour experience.

up to 2 hrs

Good To Know

Experience a wide range of musical genres, including country, rock, pop, and Christian songs.
Greg Rowles' all-star cast will take you through the music of the 60's, 70's and 80's.
The show lasts approximately 2 hours and includes a short intermission.
Suitable for all ages, making it a great outing for families.
Held at the Greg Rowles Legacy Theatre in the heart of North Myrtle Beach at 701 Main Street.
Free parking is available on-site.
The theatre was founded by Greg Rowles, a musician with over 20 years of experience who dreamed of opening his own venue.
Show-related merchandise is available for purchase in the lobby.

Promotional Images (7)

A person wearing a red bandana and black outfit is energetically performing on stage with a microphone, in front of a backdrop featuring a star and horizontal stripes.

A person plays a saxophone, with the instrument in focus and the face blurred in the background.

Customer Photos (3)

Greg Rowles' Music & Memories Variety Show photo submitted by Sherri Bunton

Description

Experience Greg Rowles' Music & Memories Variety Show in North Myrtle Beach, SC, a unique live musical celebration featuring world-class singers and musicians. Offering a different show every night, Music & Memories honors all musical genres and shares the stories behind the songs, leaving you wanting more. With cutting-edge sound and lighting systems and a new video wall, you'll be fully immersed in an unparalleled visual and auditory experience.

If you love music and want to learn more about the entertainment scene, don't miss out on this limited-time performance as Greg Rowles takes to the stage at his new namesake theater. He is joined by other performers, including the likes of Jason and Christine Cox, Cindy Wheeler, and more. The cast is always changing, so there is always something new to enjoy! Greg says, "This production is the likes of something that the Grand Strand has never seen; I guarantee it!"

About Greg Rowles Legacy Theatre
This new theater brings an array of awesome talent to Myrtle Beach. Situated on the Grand Strand, one of the most famous entertainment areas in the city, this theater dedicates itself to bringing interesting and ever-changing talents to the stage. With its comedy and music shows, the cast is always rotating so there's always something new to see and experience.

Duration: Approximately 2 hours with a 20-minute intermission.

Doors open: 6:00 p.m.
Pre-show: 6:30 p.m.
Showtime: 7:00 p.m.

Appropriate for All Ages

Greg Rowles' Music & Memories Variety Show Reviews

Based on 465 reviews

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31marylut

"Fabulous Christmas Show!"

Reviewed December 17, 2025

First timers at the Greg Rowles Legacy Thester and it was FABULOUS! Singing, band and comedy was Broadway-worthy, and the show appealed to all generations. Loved the family-oriented presentation as well as their tribute to the USA, our military and veterans. Plan to see more of their shows as well as making the Christmas show an annual tradition. Well done, Greg and cast!

BlessedAndFavored1

"Outstanding ALL LIVE performance"

Reviewed December 08, 2025

Fantastic show! Outstanding ALL LIVE performance (no tracks). Great performances, good clean humor, great singing & performances.

katherinejU3978XH

Mount Pleasant, South Carolina

"Another great time with an iconic group of performers."

Reviewed December 08, 2025

Loved the show with Craig Woolard and the Embers, They were really good. Was a wonderful music tribute to Christmas with fantastic audience appreciation of the performers, music and contribution to making this a real Holiday Treat. Sitting in this theater is like being comfortable in your own home, enjoying a glass of wine and a really great performance in your easy chair. Staff is always gracious and glad to see you. So Happy we have this theater in North Myrtle Beach. Thank you staff for making every event a real pleasure.

Sept1950

Murrells Inlet, South Carolina

"First visit and will definitely return."

Reviewed December 07, 2025

Tonight we went to the Greg Rowles Legacy Theatre for the Christmas with the Embers concert. It was beyond my expectations. The entertainment was great and with this being my first visit to the theatre, I will certainly be back. The staff was super and getting in and out of the parking lot is peaceful. The theatre is smaller than most in this area but very comfortable, not over crowded. I would recommend this place for families, couples or just an outing with friends.

V8887LMwilliama

North Myrtle Beach, South Carolina

"Christmas on Main"

Reviewed December 02, 2025

My wife and I enjoyed Christmas on Main. Thank you Greg for acknowledging our group from Del Webb North. It was great that see all of our Vets and Active Duty Armed Forces recognized. Thank you for that!

KarenT487

Randleman, North Carolina

"Excellent Show"

Reviewed November 25, 2025

Greg and his crew put on a wonderful Christmas on Main show. The comedy was clean and the songs were just what I needed to put me in the mood for Christmas. Both the singers and the musicians were great and seemed to enjoy the performance. The show is 25% off for first time visitors. We had 4th row seats for slightly over $100 for the two of us. Much cheaper than other local venues. There are no background dancers but just great music and beautiful outfits. I can't wait to visit again for their regular show after the holidays.

Trail790996

"Christmas on Main!"

Reviewed November 23, 2025

My wife and I attended the Christmas on Main last week. The show was delightful, professionally performed, and thoroughly enjoyable. For older adults, there is plenty of nostalgia. The band is incredibly talented. The costumes were appropriate for the season. The four performers were exceptionally engaging. The humor was tasteful as well as being hysterical. We highly recommend the show. Oh, the seats are crazy comfortable.

tommycF4610SL

"If you only see one Christmas show, make it this one?"

Reviewed November 15, 2025

The Christmas show was the best I've ever seen. Of course every show I've seen in Myrtle Beach has been great, you really will leave everyone of them happy for the experience, the one was just extra good!! The show is more intimate with less reliance on lights and effects. It was filled with songs you've known your whole life. 100% music focused and fun to sing along, though the couple in front of me may disagree 😃 If you only see one show, make it this one.

margaretsQ1298ZV

"Great show!"

Reviewed November 15, 2025

My husband and I went to see the theater’s Christmas on Main show this afternoon with 50+ others from our church. Great show!!! A variety of performances by professionals. Reasonably priced. I highly recommend!!!

SCgirl2019

"Fun holiday performance"

Reviewed November 14, 2025

Christmas on Main was a great evening! The band is spectacular and we enjoyed the holiday songs. It was a great variety of Christmas music types and we especially loved the 2nd half of the show and all of the true Christmas carols. We’ve seen 2 shows here and really appreciate the sincerity and hard work of the performers, as well as the way they honor the military and God

K6981GPbethg

"Great Christmas Show 2025"

Reviewed November 13, 2025

Wonderful Christmas show. This was the perfect way to start the holidays. A mix of holiday classic to church hymns. This was our first visit to the Greg Rowles Legacy Theater. We will definitely be back.

K2565BZdawnt

"Christmas on Main"

Reviewed November 13, 2025

The Christmas on Main show was wonderful! Great way to get into the Christmas spirit with amazing talented musicians. Highly recommend!

Greg Rowles' Music & Memories Variety Show is located at Greg Rowles Legacy Theatre • 701 Main Street • North Myrtle Beach, SC 29582

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Frequently Asked Questions about Greg Rowles' Music & Memories Variety Show

Where is Greg Rowles' Music and Memories Variety Show located?

The show is performed in the Greg Rowles Legacy Theatre, located in the heart of North Myrtle Beach at 701 Main Street, near the Kroger Shopping Plaza.

How long is the show?

The show runs approximately 2 hours and includes a 20-minute intermission.

Is there a pre-show?

Yes. The pre-show entertainment begins approximately 30 minutes before the scheduled show time. Concessions are available during this time, so feel free to purchase a drink and an appetizer and enjoy the pre-show.

Does the theatre have a dress code?

While there is no strict dress code, smart casual attire is recommended.

Is the theatre accessible for individuals with disabilities?

The venue is easily accessible from the front door and lobby area, and they also offer an accessible/companion-friendly bathroom. Wheelchair-accessible seating is also available with advance request. Please make your request when booking your tickets.

Does the theatre have concessions?

Yes, an assortment of elevated appetizers, desserts, wine cocktails, gourmet coffee, and Coke products are available for purchase at the lobby's concession stand.

Does the theatre serve alcoholic beverages?

Yes. An assortment of beer as well as wine and wine cocktails are served at the Legacy Theatre.

Are children allowed?

Yes, the show is family friendly and suitable for all ages. Do keep in mind the start time and length of the show for your children.