Beyond The Lens! Family Fun in Branson

3115 W 76 Country BoulevardBranson, MO 65616
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TripAdvisor user rating 4.50 out of 5 Based on 289 reviews


Beyond The Lens! Branson is a Techno-Tainment™ extravaganza with over 150 interactive exhibits. From virtual reality adventures and incredible photo ops to conspiracy theory exhibits, a soaring FlyRide flying experience, Flip Zone bumper cars and an alien egg-ball pit—this pop culture-centric museum attraction will keep the entire family entertained.

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Good To Know

from Ashley, one of our Branson Travel Experts
  • Bring your camera for some incredible photo ops.
  • Explore over 150 interactive exhibits that include virtual reality rides and games, 360 Flip Bumper Cars, a Bigfoot scavenger hunt, Kaleidoscope Tunnel, and more.
  • Wheelchair accessible. The building is two-story with an elevator that will take you to the second floor.
  • Pets are not allowed. However, service animals are welcome.
  • Download Beyond the Lens' free interactive app on your smartphone before arrival.
  • Home to FlyRide-Branson, a fully immersive experience that will have you soaring over lakes, landmarks, and mountaintops in a suspended, full-motion ride.
  • A visit to Beyond The Lens! Branson typically takes about 2–2.5 hours if you take your time and do all of the activities.


from Beyond The Lens Family Fun - Branson
Packed with over 150 interactive exhibits, including a four-story flying adventure, Beyond The Lens! Branson is a captivating and immersive experience that will transport you beyond the ordinary. Techno-Tainment™ at its finest—this unique attraction fuses technology and entertainment to take on you a remarkable journey through the tabloids, pop culture, and more.

Experience endless Instagram-worthy photo ops, such as sitting in the Oval Office, hanging out with the royal family, becoming a life-size Barbie doll, playing G.I. Joe. or taking a selfie on Rodeo Drive in Los Angeles. Engage in family-friendly virtual reality rides and games that will transport you to new dimensions, including an augmented reality scavenger hunt. Hunt for BigFoot and explore sightings. Dive into an alien egg-ball pit. Enjoy numerous interactive games (including 2-minute escape rooms), a pop culture walkthrough from the 1960s through today, and much more.

Beyond The Lens! is also home to Branson’s newest attraction, FlyRide®, an amazing sensory experience that gives you an immersive feeling of flight as you soar over 22 national landmarks. You can also experience Flip Zone, a thrilling bumper car ride that has you flipping and spinning.

Experience Techno-Tainment and come explore the mysteries of history at Beyond The Lens! Branson.

Beyond The Lens Family Fun - Branson Reviews

11 Reviews
Melanie Weaver Tripster User Profile Image
Melanie Weaver
Holland, MI
1 Review
Verified Traveler
"Fun for the whole family"
April 2024
My husband, teen, and pre-teen enjoyed going around playing different games, especially the throwing games. We also did the FlyRide at the end which wasn't as scary as I thought it might be. Wasn't crowded at all the day we went which was great!
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Tip: Be ready to play! You might want to leave your jacket in the car. I got warm playing!

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Staci Canterbury Tripster User Profile Image
Staci Canterbury
Hot Springs, AR
1 Review
Verified Traveler
"So much fun!"
March 2024
Our family really enjoyed this unique museum! It was one of our favorite places to visit in Branson. Lots of photo ops, arcade games, interesting things to see, and the virtual Flyride!
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Tip: We went on a Tuesday afternoon and practically had the place to ourselves!

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Michelle Cupp Tripster User Profile Image
Michelle Cupp
independence, MO
2 Reviews
Verified Traveler
"Selfies for days!!! This place has soooo many awesome activities for the entire family."
March 2024
Be photo ready this place has tons of photo opportunities. There's something fun behind every conner, we were never board. They schedule the ride across America ride, so your never waiting in line.
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Rita Schindler Tripster User Profile Image
Rita Schindler
Wentzville, MO
1 Review
Verified Traveler
"Great adventure @"
December 2023
We did ride over America. Lots of fun. Feels like you're looking out the windshield of an airplane. Seats move and swerve. Very scenic. It should be longer, not even one half hour.
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Tip: Prepare for a short ride.

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Patrick S. Tripster User Profile Image
Patrick S.
Oklahoma City, OK
2 Reviews
Verified Traveler
"Better Than Expected!"
September 2023
This was our second trip to Branson, so we decided to visit this attraction. I was thinking this place was more geared towards people with children or teenagers, but my wife and I had an enjoyable time! I really enjoyed the timeline display of tech from the past few decades! They even had a payphone! We really enjoyed playing the giant size electronic Connect Four game! However, the highlight of our visit was the Flyride! Wow! The quality of the graphics during the show was amazing! It was much better than we expected and I am glad I included it with our admission to BTL.
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Tip: If you are interested in the Flyride, call ahead to be sure of availability when you arrive.

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Tyrone Moorer Tripster User Profile Image
Tyrone Moorer
Forest Hill, TX
1 Review
Verified Traveler
"Great experience"
January 2023
PacMan, VR games, you name it…cool experience.
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Tip: When you bundle you’ll save more. Bundle Beyond the lens and the Virtual experience.

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 Tripster User Profile Image
Tripster Customer
Farmington, MO
1 Review
Verified Traveler
"Fun place!"
July 2022
A lot of fun for the family!
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Lonnie Whitton Tripster User Profile Image
Lonnie Whitton
Nacogdoches , TX
15 Reviews
Verified Traveler
"Beyond the Lense"
June 2022
Family absolutely loved the Beyond the Lense and flyride adventure by purchasing the technotainment tickets, Lots of interactive fun for all ages
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Frequently Asked Questions about Beyond The Lens Family Fun - Branson

Where is Beyond the Lens! Branson located?

Beyond the Lens! is located at 3115 West 76 Country Boulevard, Branson, MO 65616, right across from Hollywood Wax Museum and near many other Branson attractions.

How long does a visit typically take?

Beyond the Lens is a self-guided experience that typically takes about 2 to 2.5 hours. But you are welcome to take as long as you need to fully enjoy all the interactive exhibits. Each FlyRide adventure is approximately 15 minutes.

Are concessions available?

Yes, bottled water, soda, prepackaged candy, and snacks are available for purchase.

Is Beyond the Lens appropriate for children?

Yes, the attraction is family-friendly and suitable for all ages. Please note that children under age 13 must be accompanied by an adult ticket holder 18 years of age or older.

Are cameras allowed?

Yes, bring your camera! There are incredible photo opportunities.

Is Beyond the Lens wheelchair accessible?

Yes. Elevators and family restrooms are also available.

Is there a fee to park?

No, parking is free and easy to access.

What should I expect on FlyRide?

You will be secured in full-motion seats that move along with the adventure. However, it is not a roller-coaster-type ride. You may tilt and sway but no drops or excessive speed.

Are there any restrictions to FlyRide?

FlyRide has the following ride restrictions: - Rider Minimum Height Accompanied: 32 inches with an adult. - Rider Minimum Height Unaccompanied: 42 inches - Rider Minimum Height not required to use safety strap: 48 inches - Rider Weight: Maximum 300lbs