Beyond The Lens! Family Fun in Branson, MO

3115 W 76 Country BoulevardBranson, MO 65616
View on Map
Starting at
$19.99 $15.99
You Save: $4.00


Beyond The Lens! Branson is a Techno-Tainment™ extravaganza with over 150 interactive exhibits. From virtual reality adventures and incredible photo ops to conspiracy theory exhibits, a soaring FlyRide flying experience, Flip Zone bumper cars and an alien egg-ball pit—this pop culture-centric museum attraction will keep the entire family entertained.

1 or more people

Good To Know

from Ashley, one of our Branson Travel Experts
  • Bring your camera for some incredible photo ops.
  • Explore over 150 interactive exhibits that include virtual reality rides and games, 360 Flip Bumper Cars, a Bigfoot scavenger hunt, Kaleidoscope Tunnel, and more.
  • Wheelchair accessible. The building is two-story with an elevator that will take you to the second floor.
  • Pets are not allowed. However, service animals are welcome.
  • Download Beyond the Lens' free interactive app on your smartphone before arrival.
  • Home to FlyRide-Branson, a fully immersive experience that will have you soaring over lakes, landmarks, and mountaintops in a suspended, full-motion ride.
  • A visit to Beyond The Lens! Branson typically takes about 2–2.5 hours if you take your time and do all of the activities.


from Beyond The Lens Family Fun - Branson
Packed with over 150 interactive exhibits, including a four-story flying adventure, Beyond The Lens! Branson is a captivating and immersive experience that will transport you beyond the ordinary. Techno-Tainment™ at its finest—this unique attraction fuses technology and entertainment to take on you a remarkable journey through the tabloids, pop culture, and more.

Experience endless Instagram-worthy photo ops, such as sitting in the Oval Office, hanging out with the royal family, becoming a life-size Barbie doll, playing G.I. Joe. or taking a selfie on Rodeo Drive in Los Angeles. Engage in family-friendly virtual reality rides and games that will transport you to new dimensions, including an augmented reality scavenger hunt. Hunt for BigFoot and explore sightings. Dive into an alien egg-ball pit. Enjoy numerous interactive games (including 2-minute escape rooms), a pop culture walkthrough from the 1960s through today, and much more.

Beyond The Lens! is also home to Branson’s newest attraction, FlyRide®, an amazing sensory experience that gives you an immersive feeling of flight as you soar over 22 national landmarks. You can also experience Flip Zone, a thrilling bumper car ride that has you flipping and spinning.

Experience Techno-Tainment and come explore the mysteries of history at Beyond The Lens! Branson.

Beyond The Lens Family Fun - Branson Reviews

7 Reviews
Patrick S. Tripster User Profile Image
Patrick S.
Oklahoma City, OK
2 Reviews
Verified Traveler
"Better Than Expected!"
September 2023
This was our second trip to Branson, so we decided to visit this attraction. I was thinking this place was more geared towards people with children or teenagers, but my wife and I had an enjoyable time! I really enjoyed the timeline display of tech from the past few decades! They even had a payphone! We really enjoyed playing the giant size electronic Connect Four game! However, the highlight of our visit was the Flyride! Wow! The quality of the graphics during the show was amazing! It was much better than we expected and I am glad I included it with our admission to BTL.
Read More
Tip: If you are interested in the Flyride, call ahead to be sure of availability when you arrive.

Was this review helpful? Yes

Tyrone Moorer Tripster User Profile Image
Tyrone Moorer
Forest Hill, TX
1 Review
Verified Traveler
"Great experience"
January 2023
PacMan, VR games, you name it…cool experience.
Read More
Tip: When you bundle you’ll save more. Bundle Beyond the lens and the Virtual experience.

Was this review helpful? Yes

 Tripster User Profile Image
Tripster Customer
Farmington, MO
1 Review
Verified Traveler
"Fun place!"
July 2022
A lot of fun for the family!
Read More

Was this review helpful? Yes

Lonnie Whitton Tripster User Profile Image
Lonnie Whitton
Nacogdoches , TX
15 Reviews
Verified Traveler
"Beyond the Lense"
June 2022
Family absolutely loved the Beyond the Lense and flyride adventure by purchasing the technotainment tickets, Lots of interactive fun for all ages
Read More

Was this review helpful? Yes

Doris Dennis Tripster User Profile Image
Doris Dennis
Farmersville, TX
3 Reviews
Verified Traveler
May 2022
Our Family LOVED the Fly Ride!! That was an incredible experience!! I could ride this exhibit EVERY DAY!! The first thing you hear when it is over is.....CAN WE DO IT AGAIN???? The Flight simulator is so realistic!!! It uses sight....smell...wind and mist!! An overall GREAT EXPERIENCE using an Imax Screen!!! The technology part is great for kids. It uses alot of video gaming. It is a very hands-on exhibit. GREAT FUN for the whole FAMILY!!
Read More
Tip: Wear good walking shoes!!

Was this review helpful? Yes

 Tripster User Profile Image
Tripster Customer
1 Review
December 2019
me and my son went to beyond the lens for the first time and i must say we loved it! walking the red carpet, conspiracy theories about the crimes of the century, and the virtual animals which i couldn't find all of. Honestly the the fat that staff was very professional and the cleanliness of the whole place had me in awe. i will definitely be returning with more people.
Read More
Tip: Service animals arr allowed, Prepare to have blast.

Was this review helpful? Yes

Carl B. Tripster User Profile Image
Carl B.
1 Review
"Fun fun fun"
November 2019
I visited Beyond The Lens with my family and they just loved it. Looking for the virtual animals was very fun and it let me bring out my inner kid. the kangaroo was definitely the hardest animal to find but hint hint I found it right in front of the bathrooms.
Read More
Tip: if they are Branson residents they receive a discount, but they need ID

Was this review helpful? Yes

Frequently Asked Questions about Beyond The Lens Family Fun - Branson

Where is Beyond the Lens! Branson located?

Beyond the Lens! is located at 3115 West 76 Country Boulevard, Branson, MO 65616, right across from Hollywood Wax Museum and near many other Branson attractions.

How long does a visit typically take?

Beyond the Lens is a self-guided experience that typically takes about 2 to 2.5 hours. But you are welcome to take as long as you need to fully enjoy all the interactive exhibits. Each FlyRide adventure is approximately 15 minutes.

Are concessions available?

Yes, bottled water, soda, prepackaged candy, and snacks are available for purchase.

Is Beyond the Lens appropriate for children?

Yes, the attraction is family-friendly and suitable for all ages. Please note that children under age 13 must be accompanied by an adult ticket holder 18 years of age or older.

Are cameras allowed?

Yes, bring your camera! There are incredible photo opportunities.

Is Beyond the Lens wheelchair accessible?

Yes. Elevators and family restrooms are also available.

Is there a fee to park?

No, parking is free and easy to access.

What should I expect on FlyRide?

You will be secured in full-motion seats that move along with the adventure. However, it is not a roller-coaster-type ride. You may tilt and sway but no drops or excessive speed.

Are there any restrictions to FlyRide?

FlyRide has the following ride restrictions: - Rider Minimum Height Accompanied: 32 inches with an adult. - Rider Minimum Height Unaccompanied: 42 inches - Rider Minimum Height not required to use safety strap: 48 inches - Rider Weight: Maximum 300lbs