Broadway at the Beach Myrtle Beach: Where to Eat, Play, Shop, and Lose All Self-Control
If Myrtle Beach had a main character moment, it would be Broadway at the Beach. This isn’t your average boardwalk or cutesy downtown strip. It’s part theme park, part shopping spree, part food coma—and fully chaotic in the best possible way.
You’ve got zip lines flying overhead, a giant upside-down house that looks like a science experiment gone rogue, and a crowd-pleasing mix of Margaritaville vibes, carnival energy, and “we might need to come back tomorrow” FOMO.
It’s the kind of place where you can grab a boozy slushie, ride a Ferris wheel, watch a magic show, shop for kitschy T-shirts, eat fried Oreos, and still feel like you barely scratched the surface.
Whether you’re entertaining kids, reliving your own childhood, or just here for the snacky vibes and people-watching potential, Broadway at the Beach is where sensory overload meets summer vacation gold.
Consider this your permission slip to go full tourist!
What to Do First at Broadway at the Beach (Hint: Everything)
Broadway at the Beach is packed with enough attractions to fill your entire vacation itinerary, and then some. Whether you’re chasing thrills, sea creatures, or a good old-fashioned dance party, this place delivers.
From dazzling shows and water rides to museums you’ll actually want to Instagram, here’s everything you’ll want to check out between bites of funnel cake.
Ripley’s Aquarium but Make It Drama
1110 Celebrity Circle, Myrtle Beach, SC 29577
This place isn’t your average stroll-past-the-tank situation. We’re talking sharks cruising above your head like it’s their personal runway.
There’s a penguin playhouse, a jellyfish gallery that’s lowkey hypnotic, and touch tanks where you can poke weird sea creatures (consensually).
Add in live dive shows and feeding time chaos, and yeah, you’re going to want your camera ready and your “did you see that?” face on standby.
Broadway Grand Prix Is Basically Mario Kart IRL
1820 21st Avenue N, Myrtle Beach, SC 29577
If you’ve ever wanted to yeet your family around a go-kart track and still call it “quality bonding time,” this is your moment.
Broadway Grand Prix has seven tracks, mini golf, bumper cars, and an arcade that smells like childhood and victory.
It’s loud, chaotic, and weirdly therapeutic to lap your kids while they scream-laugh in your dust. Competitive spirit encouraged. Trash talk optional.
The Wax Museum That’s Kinda Creepy and Weirdly Fun
1808 21st Avenue N, Myrtle Beach, SC 29577
You will take a selfie with a waxy Taylor Swift, and you will question your life choices. But that’s the point.
The Hollywood Wax Museum is part pop culture shrine, part fever dream, and fully ridiculous in the best way.
After you pose with your fave celeb doppelgängers, head next door to get spooked in a haunted attraction or lost in a mirror maze you’ll pretend wasn’t actually confusing.
The Shows Are Unironically a Vibe
Dinner and pirates? Say less. Pirates Voyage is all splashy stunts, sword fights, and parrots that definitely make more money than we do. You’ll eat a whole feast while watching people flip off ropes like it’s NBD.
If magic is more your thing, Charles Bach is serving illusionist realness with sparkly jackets and sleight of hand that will genuinely have you whispering, “wait, how?” Go in skeptical, come out obsessed.
The Hangout Is Just Unhinged Enough
1181 Celebrity Circle, Myrtle Beach, SC 29577
Foam parties, flying beach balls, live bands, dancing toddlers, and someone’s grandpa absolutely crushing the Cupid Shuffle. Welcome to The Hangout.
It’s chaotic good energy with decent food, strong drinks, and the kind of anything-goes vibe where you accidentally stay for three hours.
The kids are entertained. You’re entertained. No one’s crying. Miracles happen.
The Shops and Bites Worth Stopping for Between Foam Pits and Go-Karts
Broadway at the Beach Myrtle Beach is where your wallet mysteriously opens itself, and your cravings suddenly get very specific.
From candy shops that smell like childhood to boutiques with beach-chic energy and restaurants that take “vacation calories don’t count” very seriously, this place is a full-blown sensory trap.
Whether you’re hunting for souvenirs, sipping something frozen, or panic-buying matching tees for the group, you’re gonna want to come hungry and bring a tote bag.
Where to Eat Without Regret
There’s no such thing as “just grabbing a quick bite” at Broadway at the Beach Myrtle Beach. The food scene is a whole mood—one part comfort, one part chaos, and fully satisfying whether you’re feeding toddlers or grown-ups pretending calories don’t count on vacation.
- Extreme Pizza is the go-to for fast, filling, and unapologetically loaded pies. Think bold combos like the “Yard Sale” with pepperoni, sausage, mushrooms, and peppers, or the “Backyard BBQ Chicken” if you like your pizza saucy and sweet. It’s quick counter service, so you can be back out riding go-karts in no time.
- For something with a little more sit-down flair, Landry’s Seafood House is a solid pick. It’s got coastal classic vibes, a broad seafood menu, and those lakefront views that somehow make fried shrimp taste fancier. Great for dinner with the crew when you want to feel like you tried but didn’t really dress up.
Now for the sweet stuff among restaurants at Broadway at the Beach.
- Insomnia Cookies hits late-night cravings like a warm hug. The cookies are thick, gooey, and come in dangerously snackable flavors like double chocolate mint and s’mores.
- And if you want your dessert on the colder side, Ben & Jerry’s is a short walk away. You already know the flavors—Half Baked, Phish Food, and Cookie Dough still reign—but there’s something magical about eating them next to a souvenir shop lit up like Vegas.
Where to Shop Just for “A Quick Look”
Spoiler: it won’t be quick. The shopping at Broadway at the Beach Myrtle Beach has a very specific energy—equal parts beachy, quirky, and oh no, how did I spend $120 on hot sauce and socks?
- Start spicy at Pepper Palace, where the walls are lined with every sauce, rub, and marinade imaginable. Some of them come with names like “Caution: Pain” and yes, there are samples if you’re feeling brave. It’s part gift shop, part dare.
- If you prefer sipping to sweating, Broadway Winery offers tastings of local wines like peach, blackberry, and strawberry muscadine. You get to try five for just a few bucks and leave with a cute souvenir glass. It’s low-effort, high-reward retail therapy.
- For beachwear and flip-flops, Ron Jon Surf Shop is the move. It’s got that laid-back, surf-city feel, even if the only waves you’re riding are on a lazy river. From boardshorts to beach bags to neon tank tops with attitude, it’s all in one place.
- Sunglass Hut is where you pretend to be “just browsing” and walk out looking like a reality show contestant. It’s great for last-minute sun protection or a full main-character eyewear moment. The selection includes Ray-Ban, Oakley, Gucci, and the occasional deal that feels like a win.
The rest? Honestly, it’s a blur of candy stores, toy shops, souvenir stands, and surprise boutiques. One minute you’re in a fudge shop, the next you’re impulse-buying a novelty magnet shaped like a dolphin wearing sunglasses.
That’s the magic of it.
Things to Do at Broadway on the Beach That Go Way Beyond Shopping
Broadway on the Beach is where you go when you want more than just a walk and a waffle cone. It’s packed with all the extra stuff that turns a quick stop into an all-day adventure—from splash zones and zip lines to selfie museums and oversized candy stores.
Paddle Boats That Double as Leg Day
Rent a paddle boat and cruise around the lake like you’re in a rom-com montage. It’s equal parts relaxing and surprisingly decent cardio, especially if you’re hauling around kids or snacks.
The boats seat up to four and are easy enough to steer, even if you’ve never paddled anything in your life. Just keep an eye out for the giant fountain in the middle, unless you’re into accidental showers.
Live Events That Go from Cute to Full Production
There’s always something happening here. One weekend, it’s a foam party with live DJs, the next it’s a princess breakfast where your kid gets to eat pancakes next to Cinderella.
Broadway on the Beach hosts seasonal festivals, live music, fireworks shows, and themed events that change throughout the year.
Check the event calendar ahead of time or just stumble upon something magical because that’s half the fun.
Arcades That Turn Grown Adults Into Children
Bright lights, button-mashing, ticket-hoarding chaos? Say no more. Head to Player’s Choice Arcade, located near Pavilion Park West, where the vibe is classic boardwalk energy with a side of digital mayhem.
You’ll find retro favorites, flashy racing games, and just enough claw machines to make you believe this time you’ll win that stuffed pineapple.
It’s the go-to for families, nostalgic grown-ups, and anyone needing to kill time before dinner or dodge a rainstorm in style.
Attractions That Burn Off Kid Energy Without a Sugar Crash
While there’s no trampoline park on-site, Pavilion Park has plenty of rides to get the wiggles out.
From spinning teacups and kiddie coasters to full-on thrill rides, it’s got options for toddlers, teens, and thrill-seeking parents who still think they can handle spinning rides (spoiler: you can’t).
The park is split into East, West, and Central sections, with something for every age group. Grab a ride wristband or load up a points card and let the chaos commence.
Escape Games That Test Your Group Chat Loyalty
If you think your group can handle pressure, head to Backstage Escape Games, located next to The Simpsons 4D Experience near the Celebrity Square area.
You’ll choose from immersive themes like The Legend of Atlantis, where you explore a lost city under pressure, or The Haunting of Hyde House, a paranormal thriller with serious jump-scare energy.
Each room gives you 60 minutes to solve puzzles, uncover clues, and hopefully escape without ruining your friendships.
It’s part strategy, part adrenaline, and fully satisfying when you finally shout “We got it!” with 12 seconds left on the clock.
Plan Smarter with These Tips and the Latest at Broadway at the Beach
What’s new at Broadway at the Beach includes updated attractions, fresh restaurants, and just enough surprises to make even return visitors feel like newbies.
If it’s been a minute since your last visit, trust us, things have changed in the best way. From pro tips on parking to what’s worth your time (and what’s totally skippable), we’ve got the inside scoop.
Consider this your unofficial cheat sheet for doing Broadway right.
You Don’t Need a Ticket to Enter
Good news if you’re trying to keep things budget-friendly. Broadway at the Beach is completely free to enter, so you only pay for the attractions, food, or shops you actually want to experience.
That means you can wander, snack, people-watch, and soak it all in without spending a dime. Just be warned: temptation is everywhere, especially when you walk past the aroma of funnel cakes.
Wear Comfortable Shoes
This place is bigger than it looks, and by the time you hit both ends of the lake, your feet will feel personally betrayed.
Whether you’re chasing kids, hopping between shops, or zigzagging through attractions, supportive shoes are non-negotiable.
Leave the cute but useless sandals at home unless you’re aiming for a very dramatic limp by lunch.
Check the Event Schedule Before You Go
There’s always something happening, but not everything is obvious until you check ahead. The Broadway at the Beach calendar includes things like free concerts, family dance parties, character breakfasts, fireworks, and seasonal festivals.
If you’re visiting in summer, fireworks usually happen Tuesday and Friday nights around 10 p.m., and they’re legit worth staying for.
Princess breakfasts and foam parties also pop up regularly, so peek at the schedule to avoid missing the fun (or showing up too late).
Park on the 21st Avenue Side for Easier Exits
There’s free parking all around the complex, but if you’re planning to stay for dinner or fireworks, the 21st Avenue side usually has smoother traffic flow on your way out.
This lot also puts you closer to the amusement rides, wax museum, and go-karts.
Arriving early? You can snag a shaded spot under some trees. Arriving late? Just mentally prepare for a bit of a walk back to the car.
Arrive Early or Late to Beat the Crowds
If you want a more relaxed experience (and better photo ops), aim to arrive right when it opens or come later in the afternoon and stay through the evening.
Mornings are quieter, ideal for exploring with kids or browsing shops without elbowing strangers. Late afternoons get busy but turn into a full-on party vibe with live music and light shows.
Midday in peak season? It’s hot, crowded, and loud, unless that’s your thing, in which case, live your truth.
Not Every Attraction Is Worth It
This isn’t a buzzkill, it’s a time-saver. Some attractions lean more toward “we did it for the photo” than “totally worth the money.”
Check online reviews or ask staff for age recommendations, especially for things like mirror mazes or virtual rides.
Focus your time and dollars on spots like Ripley’s Aquarium, the Escape Games, or a good show—those tend to get the best feedback from families and adults alike.
Ready to Make Some Broadway Magic?
If you’ve got first-timer questions or must-do tips from your own visit, drop them in the comments. Whether it’s the best snack to try or the ride that surprised you most, we want all the scoop.
Let’s help future visitors crush their Broadway at the Beach day like pros!
Broadway at the Beach FAQs
What Should I Do First If I’ve Never Been?
Start by picking one big attraction (like Ripley’s Aquarium or the Grand Prix) so you're not overwhelmed. From there, snack, stroll, and let the chaos unfold naturally.
Is Broadway at the Beach Good for Kids?
Absolutely—it’s a sensory playground. Between trampolines, arcades, escape rooms, and foam parties, the kids will be happily exhausted by the end of the day.
Where Can I See Sharks and Penguins Up Close?
Head to Ripley’s Aquarium where sharks glide over your head and penguins waddle like tiny divas. There's also a jellyfish room that looks like a screensaver and touch tanks for hands-on fun.
Where Can I Race My Kids in Go-Karts?
Broadway Grand Prix is your go-to for full-speed family rivalry. With seven tracks, mini golf, and bumper cars, it’s where trash talk becomes a core memory.
Are There Live Shows or Entertainment?
Totally. From pirate dinner shows to magic acts, there’s always something happening, and it’s way more fun than it has any right to be.
What’s the Food Situation Like?
It’s wild in the best way. Grab pizza at Extreme Pizza, seafood at Landry’s, and cookies or ice cream when the sugar craving hits hard.
Where Can I Go Wine Tasting or Try Something Local?
Stop by Broadway Winery for affordable tastings of sweet southern wines like blackberry and peach. You’ll get five samples and a souvenir glass to take home.
Any Tips for Avoiding the Crowds?
Get there early or come later in the evening for fewer people and better vibes. Midday during summer is wall-to-wall humans, so plan accordingly.
Should I Plan Ahead or Just Wing It?
A little planning goes a long way. Check the event calendar for things like fireworks or princess breakfasts, then leave room for spontaneous snack stops and unexpected fun.
