SeaWorld Parks and Entertainment Expands Distribution for Williamsburg, VA Theme Park, Busch Gardens, with Travel Technology Company, ReserveDirect.

SeaWorld Parks and Entertainment, operators of multiple theme parks throughout the country, including SeaWorld, Busch Gardens, Aquatica, Adventure Island and Discovery Cove, has recently enlisted ReserveDirect to sell tickets to Busch Gardens Williamsburg and Water Country USA in Williamsburg, Virginia.

ReserveDirect specializes in travel reservations to individual destinations, acting as a “local expert” while providing hotel and lodging reservations, theme park, attraction and show tickets specific to a particular region. In this case, ReserveWilliamsburg.com will provide additional channels of sales for the Williamsburg-based Busch Entertainment theme parks.

SeaWorld Parks and Entertainment currently utilizes ReserveDirect to sell park admissions in its Central Florida theme parks, including SeaWorld, Busch Gardens Tampa, Aquatica and Adventure Island through the destination website, ReserveOrlando.com. As a result of the success in the Orlando area, SeaWorld Parks and Entertainment wants to bring the same model to the Williamsburg, Virginia travel market.

“Its nice to work with a company with dedicated focus on a particular travel destination. Customers clearly respond to ReserveDirect’s model, so we look forward to working with them in multiple regions,” said Thomas Valley, Senior Manager of Travel Industry Sales for the Florida Parks.

Utilizing the latest in internet-based technology, ReserveDirect interfaces their reservation system with SeaWorld Parks and Entertainment’s ticketing system, allowing ReserveWilliamsburg.com customers to purchase SeaWorld Parks and Entertainment theme park tickets. Then, customers simply print their E-ticket straight from their computer. Since the barcode on the E-ticket is generated directly from SeaWorld Parks and Entertainment’s systems, customers can then simply scan their E-ticket at the main gates of the theme parks for hassle-free admission.

“We are excited about the partnership with Busch Gardens in the Williamsburg area,” said John Johnson, President of ReserveDirect. “We certainly appreciate the trust they are putting into our company, and we will work to make Williamsburg as successful as the Orlando market.”

In addition to selling SeaWorld Parks and Entertainment theme park tickets, ReserveDirect works with other area travel suppliers so that customers can bundle their SeaWorld Parks and Entertainment tickets with area attractions and lodging, allowing families to book their entire Williamsburg vacation in one place.

ReserveDirect has provided booking engine technology since 2001 for a number of U.S. destinations including Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; the Hawaiian Islands and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Silver Dollar City and Dollywood.