Freestyle Music Park, Formerly Hard Rock Park, Develops New Packaging Solution with Travel Reservation Company, ReserveDirect

Freestyle Music Park, owned by FPI MB Entertainment, LLC, was launched in April of 2009 with its newly-updated identity from the previous Hard Rock Park. Located in Myrtle Beach, South Carolina, Freestyle Music Park is a family attraction, offering an assortment of rides and entertainment themed options in a variety of musical genres. As a part of this new identity, Freestyle Music Park is offering affordable vacation packages through an online travel reservation company, ReserveDirect.

Customers can purchase Freestyle Music Park tickets bundled with a variety of area hotels and lodging, providing more affordable vacation options for families— especially in the current economic environment.

“Packaging the park’s tickets with area hotels allows us to offer our customers an added value and convenience when visiting Myrtle Beach,” said John Stine, Director of Sales and Marketing for Freestyle Music Park. “ReserveDirect’s technology allows us to keep our prices low while offering our customers even more ways to save, which benefits any vacationer’s bottom line.”

John Johnson, President of ReserveDirect, added, “Our private-label packaging solution has worked well for other theme parks, helping to increase sales—even in this economy. We feel it will have the same success in Myrtle Beach.”

To book the vacation packages, customers can visit Freestyle Music Park’s website and choose Vacation Packages. From here, customers purchase their bundled vacation package by choosing their park tickets and choice of area lodging.

“Since I’ve worked with ReserveDirect before in Orlando, Florida, I’ve seen how this partnership can help families save time and money while also benefitting the Myrtle Beach tourism,” said Stine. “That’s a win-win for Myrtle Beach.”

ReserveDirect has provided similar solutions for lodging associations and destination marketing organizations in markets like Branson, Missouri; Eureka Springs, Arkansas; Pigeon Forge and Gatlinburg, Tennessee; and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Polk County, Florida, the Cocoa Beach Chamber of Commerce in Florida & Table Rock Lake Area Chamber of Commerce, Silver Dollar City and Dollywood.