The Cocoa Beach Convention and Visitors Bureau, the official visitors bureau of the coastal city of Cocoa Beach, Florida, enhanced its service to travelers and members by teaming-up with ReserveDirect, a travel reservation company that provides web-based reservation systems for destination marketing organizations.
Travelers can use this new booking engine to plan and book a variety of central Florida travel products, including lodging, entertainment and ticketed attractions. Since the booking engine allows Cocoa Beach CVB to maintain its brand identity, the CVB can to expand its customer base by maintaining brand consistency while utilizing a robust, online reservation system.
“With this tool, the Cocoa Beach CVB has a great opportunity to further their presence in the Florida tourism market,” John Johnson, President of ReserveDirect, stated. “Since we offer our service with no ongoing fees or set-up costs, it’s a perfect solution for CVBs with limited funds.”
“We are in a good position to enable other marketing organizations such as VisitCocoaBeach.com in their travel planning services because we’ve been providing online travel reservations like this since 2001,” Johnson said. ReserveDirect’s own destination site, ReserveOrlando.com, has been aiding customers in online travel since 2006.
Cocoa Beach is located about 45 minutes east of Orlando and offers a variety of activities for visitors who wish to see the other side of the central Florida vacation zone. A few of the attractions available include Cocoa Beach Thousand Island Dolphin and Manatee Tour and the Kennedy Space Center Visitor Complex. Since Cocoa Beach area lodging is also offered through the new booking engine, customers can now plan their entire vacation at one website.
ReserveDirect has provided similar solutions for lodging associations and destination marketing organizations in markets like Branson, Missouri; Eureka Springs, Arkansas; Pigeon Forge and Gatlinburg, Tennessee; and Orlando, Florida. ReserveDirect also operates its own consumer booking engines in each of these destinations, as well as services for Polk County, Florida, Table Rock Lake Area Chamber of Commerce, Silver Dollar City and Dollywood.