WNC Farmers Market in Asheville

Explore the fresh air, clean food, and wholesome living of Asheville’s WNC Farmers Market. Set in a beautiful mountain environment, find an extensive array of vendors with bountiful fresh produce and treats.

The WNC Farmers Market (Western North Carolina) resides on a 35-acre site near downtown Asheville. In addition, it's surrounded by scenic mountain views that include the incredible Blue Ridge Mountains and the historic Biltmore Estates.

The market offers year-round retail vendors that bring a variety of farm-fresh produce, canned goods, honey, nursery items, and handcrafted home goods. Also, the WNC Farmers Market features indoor and outdoor covered stalls that showcase locally grown fruits, vegetables, and plants.

The market’s mission is to provide services that promote agriculture for consumers and businesses and conserve farmland and natural resources for the prosperity of all North Carolinians.

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By providing the community with fresh produce, meats, and cheese from area farmers, it also offers specialty food items such as jams, preserves, honey, pickles, relish, fresh eggs, and baked goods. Other stalls feature fresh flowers, soaps, and lotion.

WNC Market has five open-air truck sheds that provide over 194 spaces where farmers come to display their goods. These local farmers offer customers top-quality, homegrown produce at affordable prices. One of the truck sheds is exclusively assigned for the certified organic farmers to sell directly to the consumer.

The market has two large wholesale buildings and a small dealer building that yearly sells products to local grocery stores, markets, restaurants, and cafes. This space is open 24 hours a day, seven days a week.

Close up photo of young boys participating in a watermelon eating contest at Watermelon Tasting Days at WNC Farmers Market in Asheville, North Carolina, USA

photo credit: WNC Farmers Market via Facebook

10 Special Family Events at WNC Farmers Market

Throughout the year, the WNC Farmers Market hosts several special free events open to the public, including advice from master gardeners. WNC’s retail buildings offer a selection of non-perishables, fruit, vegetables and crafts – open daily from 8:00 a.m. until 5:00 p.m.

  • Super Bowl Weekend Demos
  • Valentine’s Day Event – On February 14, bring the kids for Valentine cookie decorating and card making in the WNC retail buildings.
  • Healthy Beginnings – On February 28, AdventHealth and WNC Farmers Market team up to promote healthy lifestyles. Blood pressure and body mass index screenings are available, and AdventHealth dieticians are on hand with healthy recipes using WNC Farmers Market ingredients.
  • Easter Demos – Come share ideas relating to Easter. Easter egg decoration, natural dyes, decore and Easter treats using local fresh eggs and other ingredients from the market.

Pro Tip: Mark your calendars for these events; most of them are FREE! Take a sample and leave with some recipes.

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  • Strawberry Tasting at WNC Farmers Market: On April 18, bring the family to sample delicious fresh seasonal strawberries.
  • National Eat Your Vegetable Day at the WNC Farmers Market: On June 17, sample the market's freshest local vegetables and summer menus.
  • Blueberry Tasting at the Market – On June 20, celebrate North Carolina’s local blueberry season by sampling delicious fresh blueberries.
  • Watermelon Day at WNC: Who doesn’t love watermelon on a hot summer day?! Come experience a day of family fun with watermelon games and competitions.
  • Fresh Tomato Day is August 8. This day visitors can sample several varieties of fresh tomatoes and rank them according to preference.
  • Check out Pumpkin Day at the WNC Farmers Market on October 10. Get your fall pumpkins, gourds and winter squash to make a delicious soup. There is also Trick or Treating on the 31!

Note: These events are subject to change depending on weather conditions and product availability. Check WNC’s Facebook page for updated information.

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The Deli Bakery

The market's local deli offers delicious, fresh sandwiches and ice cream inside the market. The Deli Bakery and Ice Cream Shop draw crowds in its own right with the finest selection of:

  • sandwiches (club, chicken salad, turkey, and French dip)
  • fresh seasonal side dishes
  • hand-churned ice cream

On July 25, stop by for Peach Tasting at the WNC Farmers Market if you're in town. The Deli Bakery has fresh peach samples and fresh home-churned Ol’ Ken Cole ice cream.

Very close up photo of a poinsettia on display at the Western North Carolina Farmers Market in Asheville, North Carolina, USA

photo credit: WNC Farmers Market via Facebook

Jesse Israel & Sons Garden and Nursery Center

The Jesse Israel & Sons Garden and Nursery Center hosts a greenhouse full of tropical plants, ponds, bonsai, and an impressive 40-foot waterfall.

Check the website for special events, tailgate markets and sessions with master gardeners. In addition, most stalls accept credit cards.

Photo Alert: With the Blue Ridge Mountains in the background, this charming farmers market setting has photo ops in every direction, especially in front of the beautiful Jesse Israel waterfall.

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WNC Programs

The N.C. Department of Agriculture and Consumer Services divisions are responsible for managing regulatory services in the area. Their expertise covers agronomy, animal health, weights and measures, gas and oil inspections, crop and livestock statistics. WNC also showcases programs on USDA commodity distribution, state farm operations, food, drug, and cosmetic testing for purity, to name a few.

The department also handles the North Caroline State Fair operation, the North Caroline Mountain State Faire, four state farmers markets, research station operations, seed, and fertilizer inspection, pest control and pesticide industries, environmental issues, soil and water conservation, and forest management.

N.C. Department of Agriculture and Consumer Services provides educational resources to teachers and students and hosts special events like the AG Awareness Days.

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Area Attractions

If you finish the Farmers Market early, the area has plenty of nearby activities to keep you going. Check out the Apple Orchards near Hendersonville, or the Christmas Tree Farm near Asheville, or the Looking Glass Creamery, one of the few mountain cheese farms open regular weekly hours.

WNC Farmers Market Hours

The market is open year-round, seven days a week from 8:00 a.m. – 5:00 p.m. Also, both admission and parking are free, and well-behaved dogs on leashes are welcomed.


The WNC Farmers Market is just off Highway 191 (Exit #47 on I-40) at 570 Brevard Road in Asheville.

  • From I-40, take exit #47 and turn South on Brevard Road. The market is on the left.
  • From I-26 downtown, take exit #33 and turn left on Brevard Road; continue for one mile, and the market will be on your right.

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Written By Erin

Erin Poche` is a Utah-based writer and editor for Tripster and contributing writer for BeyondType1. She also writes and edits for an indie publisher of fanta ...

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