The high fashion strip, Rodeo Drive in Beverly Hills, California, is an international fashion hub and one of the most visited destinations in Los Angeles. The shopping district, best known for designer labels and haute couture, is a three-block stretch of shops, restaurants, and chic boutiques.

Beverly Hills' glamourous Rodeo Drive, the two-mile-long street of high-end stores spans between Wilshire Boulevard and Little Santa Monica Boulevard. Many famous fashion icons such as Gucci, Armani and Coco Chanel have taken up residence on the illustrious row. What's more, the area claims numerous celebrity sightings with stars like Leonardo DiCaprio, Brittany Spears, Nicole Kidman and Kim Kardashian, making it a sightseeing extravaganza

Visitors can stop by the Beverly Hills Visitor Center for maps, brochures and coupons. Rodeo Drive is free to visit 24 hours a day, but shops and nearby eateries maintain varying hours of operation. Equally important, the area has free two-hour parking garages with no validation required.

Related Post: 3 Days in Los Angeles: How to Make the Most of 72 Hours

Photo Alert: No trip to LA is complete without a snapshot of the vintage Beverly Hills shield sign at the visitor center or the iconic Beverly Hills sign and Lily Pond at the Beverly Gardens Park.

Lily pond filled with lily pads and flowers in Beverly Hills, California, USA with Beverly Hills sign in the background with trees in Beverly Hills, Los Angeles, California

photo credit: BHPCUSA via Facebook

Besides the apparent lux-shopping, there’s much more to see and do in this 90210 neighborhood. Here’s a quick Rodeo Drive Guide for its must-stop locals.

Rodeo Drive Main Attractions

Two Rodeo Drive: Complete your Los Angeles experience with a jaunt down the cobblestone alleyway of Two Rodeo Drive. With its European-style buildings and old-world lamp posts, you’ll think you’ve been transported to renaissance-era Italy. For the quintessential Beverly Hills experience, a stroll down this notorious lane is a must. The shopping center features famous brands like Versace, Lanvin and Jimmy Choo, as well as prime dining at the famed 208 Rodeo restaurant.

Rodeo Drive Walk of Style®: Like the Hollywood Boulevard Walk of Fame, the Beverly Hills Walk of Style honors fashion legends for their contributions to the fashion and entertainment industries. Recipients are selected by a group of media representatives and honored with a permanent sidewalk plaque. Past Walk of Style winners include Fred Hayman, Tom Ford, Giorgio Armani, Salvatore Ferragamo, Donatella Versace, and Manolo Blahnik.

Fun Fact: Who could forget the famous scene in Julia Roberts' 1990s classic Pretty Women? Roberts goes on a wild shopping spree along the trendy “Rodeo Drive Baby!”

Related Post: Sightseeing in LA: 16 Can't-Miss Stops

Beverly Wilshire Hotel: Built in 1928, the legendary digs on Wilshire Boulevard is one of Beverly Hills’ oldest and most luxurious hotels. The lodging has hosted celebrities like John Lennon, Elvis Presley, and Warren Beatty. It’s also affectionately called the “Pretty Woman” hotel.

Pro Tip: Ladies and gents looking for a pedicure should stop by the BevWil Hotel’s Nail Bar, where Pretty Woman is played continuously throughout the day.

Anderton Court: Architectural genius, Frank Lloyd Wright, designed this three-story building in 1952 that includes six boutiques and is famous for its unique design of only ramps. It was Lloyd Wright’s last endeavor in Los Angeles before he passed away in 1959.

Other Rodeo Hightlights

The Beverly Canon Gardens, just two blocks east of Rodeo Drive, features a stunning courtyard, pizzeria, and a confectionary café called the Sweet Beverly.

Beverly Hills Garden: For a bit of culture amidst all that glam, stop by the Beverly Hills Garden to see public art, displays and sculptures like Erratic, Hymn of Life: Tulips and Sitting Figure on a Short Bench.

Sprinkles Beverly Hills Cupcakes: If your sweet tooth is calling, you can answer it here with Sprinkles' delicious cookies, cupcakes and ice cream.

Photo Alert: The colorful exterior of Sprinkles makes a perfect Instagram-worthy photo opp.

Related Post: Insider's Guide to Universal Studios Hollywood™

Greystone Mansion: Made famous in over a dozen Hollywood films, this mansion is the most popular filming location in the world. It’s free to visit the site of blockbusters like the Social Network, X-Men, Spiderman, and National Treasure.

Rodeo Shopping District

In all the 75 stores, you won’t see many SALE signs, but if you’re looking to burn a hole in your pocketbook, you’ve come to the right place! Along the celebrated fashion road, the ultra-luxury menswear store, Bijan, sells $4,000 suede loafers and $15,000 alligator leather pilot jackets. Other well-known luxe brands include Jimmy Choo, Carolina Herrara, Gucci, Guess, Dolce and Gabbana, Prada, Cartier, Hermes, Versace, Burberry, and Louis Vuitton.

close up of Beverly Hills sign with trees in the background in Los Angeles, California, USA

A trip through Beverly Hills is a must!

Photo Alert: Snap a shot on the granite staircase leading up to Via Rode’s cobblestones street, across from Tiffanys.

Related Post: 25 Unforgettable Romantic Things to Do in Los Angeles for Couples

House of Bijan: The iconic bright yellow $1.6 million Rolls Royce is a landmark Rodeo emblem. This Rodeo Drive signature is often parked outside. Also, the House of Bijan is one of the most expensive menswear stores in the world.

Rodeo Drive Fine Dining

  • 208 Rodeo: An upscale bistro featuring California cuisine and patio seating in a romantic alfresco setting.
  • Piccolo Paradiso: This fine dining establishment offers traditional Italian comfort food in a cozy, friendly environment.

Related Post: How to Devise the Perfect Los Angeles Packing List

  • The Grill on the Alley: This highly rated restaurant is a Beverly Hills institution with an old-school vibe. The Grill serves prime beef and seafood alongside a world-class wine list.

Rodeo Drive History

Investor Burton E. Green purchased the Los Angeles property in 1906 with plans for a mixed-use subdivision and sold parcels for $1,100. In 1912, he built the Beverly Hills Hotel, and soon lots shot up to $20,000. In the 1950s, developer Marvin Kratter bought the corner lot of Rodeo and Wilshire for over $2 million.

Giorgio Beverly Hills

Not soon after, the “father of Rodeo Drive,” Fred Hayman, opened Giorgio Beverly Hills, the street’s first high-end shop. Gucci and Vidal Sassoon soon followed. During the late 1970s, the Rodeo Drive committee launched a campaign for a new Rodeo Drive image. Conversely, it became the shopping street for the rich and famous. By the end of the 1980s, the hub’s reputation as a premier shopping destination clicked, and designers worldwide sought real estate.

Related Post: How Much Does it Cost to Go to Los Angeles?

Two Rodeo Drive

In the 1990s, with the addition of the outdoor shopping center, Two Rodeo Drive, the strip ranked Los Angeles’ fourth most visited spot in the city, after Disneyland, Knott’s Berry Farm and Universal Studios. In the early 2000s, Rodeo Drive received an $18 million makeover, streamlined with new palm trees and crosswalks.

close up of Rodeo Drive street sign in Beverly Hills near Los Angeles, California, USA

photo credit: Tony Bridge Photography via Facebook

Now with over 100 shops featuring exclusive shoes, handbags, and apparel, the Golden Triangle is still one of the most fashionable places to shop and sight-see.


close up of Erin smiling on a sunny day

Written By Erin

Erin Poche` is a Utah-based writer and editor for Tripster and contributing writer for BeyondType1. She also writes and edits for an indie publisher of fanta ...

Want to write for Tripster?

Subscribe to our Newsletter

[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]