St. Louis, Missouri – October 28, 2016 – Reserve Direct is celebrating 15 years of providing travelers with complete vacation planning and booking services. Since the launch of its first destination in Branson, Missouri, the now fifteen year old travel company is settings its sights on even more growth. After an initial three years as a single market provider, the company launched 12 new markets in as many years, growing revenues over $32 million annually. Now with more than 40 employees, the company is targeting more destinations where customers can benefit from their complete destination planning services.
With an average of almost one hundred thousand vacations processed annually, Reserve Direct has been building a large customer following, enhanced by its recent branding and marketing campaigns geared to engage those travelers even more. These customers look to Reserve Direct for its first-hand reviews and insight, now featuring almost 5,000 travel articles that offer tips, news, and shared experiences. And, with a customer rating of over 98%, these happy travelers are proving to be the key to Reserve Direct’s success.
“It’s great to be here 15 years later, celebrating the success of Reserve Direct,” said John Johnson, Founder and President of Reserve Direct. “We took the concierge concept and moved it into the dynamic space of the Internet at a time when nobody was serving that niche online. And we thrived not only because of our attention to usability and technology, but mainly because we love what we do. We love to travel and we find great satisfaction making our customers’ vacation experience better.”
In its 15 years, the company has contracted with over 2,000 travel products. Partnerships feature some of the most popular tourist attractions in the country, including Walt Disney World®, Herschend Family Entertainment, Ripley® Entertainment, Busch Gardens® and SeaWorld® Entertainment. Because Reserve Direct is focused on complete destination planning, they also provide many local adventures, tours, and other experience-based attractions. Whether your vacation includes taking the family to LEGOLAND®, a Broadway show in New York City, a zipline through the Smoky Mountains, or whale watching off the coast of Maui, Reserve Direct helps travelers find the experience they desire.
Beyond their consumer-direct model, Reserve Direct continues to enhance and expand its efforts in providing white label reservation services. Using their proprietary system, and repurposing it for travel suppliers, hotels, theme parks and even Destination Marketing Organizations, the company provides an instrumental piece of vacation planning:fulfillment. With over 240 white labels positioned throughout all of their markets—generating nearly 40% of its revenues—travel suppliers are able to seamlessly partner and package with each other to increase their own online conversions.
As they celebrate the milestone, the company is already looking forward to the launch of several new markets to include San Francisco, Las Vegas, Toronto and Washington D.C., to name a few. Further, Reserve Direct plans to become even more a part of the consumer vacation with the development of an app to enhance the user experience, fulfillment, and bring added value to their services. Likewise, initial development has begun to integrate more of the travel component to their model with the addition of flights and rental cars to close the loop, from planning, booking, traveling, and experiencing as a whole—all through Reserve Direct.
About Reserve Direct
Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.