Discover More tagline and #DISCOVERMORE hashtag connects a growing list of customers and online followers to an evolved brand story.
St. Louis, Missouri – September 12, 2016 – Reserve Direct, LLC., providing travelers with tickets to theme parks, shows, tours, activities and attractions as well as hotels for specific U.S. destinations, today announced its branding update and new logo. In addition to refreshing their 13 destination and corporate websites, the Company’s social media program plans to leverage the updated branding to increase their overall following. Together, the brand and tagline connect Reserve Direct with their growing list of customers and destinations.
In September of 2015, Reserve Direct engaged New York-based CBX Inc., a branding agency that links customer need with branding strategies. The project included research and focus groups of Reserve Direct customers, travel suppliers and employees. The result was the creation of a new company logo (below left) and three main messaging points that crystalize the value of using Reserve Direct:
- Reserve Direct makes it easy to research, plan and book destination travel.
- Staff share their own travel experiences, so customers get inside information and travel tips.
- Packaging activities with hotels creates savings, allowing customers to discover and do more.
Focusing on Reserve Direct’s value to customers evolved into a tagline with mass-market appeal—Discover More.In April 2016, the Company began implementing their updated messaging in social media. In June 2016, the Company soft-launched their new logo. Following the new social strategy and updated logo, the Company’s new branding produced significant increases in followers and engagements across all social media channels including; Twitter ↑543%, Instagram ↑329%, Pinterest ↑126% and LinkedIn ↑75%. New followers are also making their way to Reserve Direct’s websites, which increased 11% in overall traffic from June 1st to August 31st, 2016.
“Our customers and followers see we love to travel. Our updated branding and increased use of social media develop a relationship with our customers and gains their trust. These are essential in our industry,” states John Johnson, President of Reserve Direct, “We vet firsthand our destinations and share those experiences to help travelers make the most of their vacation’s time and budget. Customers deserve to ‘discover more’ than they expected and will now associate the new ‘star’ and tagline with that experience.”
The Company’s Discover More message will be a prominent feature in its branding and outreach and accompany all of its travel content and distributed on Facebook, LinkedIn, Instagram, Twitter and Pinterest, using #DISCOVERMORE (above right). Through social media, the hashtag inspires travelers to be a part of shared travel experiences. Sharing experiences has been a founding principal of the Company, and an integral part of Reserve Direct’s marketing since 2001.
About Reserve Direct
Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renown theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.