Museum of Ice Cream NYC in New York, NY

558 BroadwayNew York, NY 10012
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Come indulge in the sweetness of the world at The Museum of Ice Cream. It is fun, full of sugar, and an experience like nothing you have seen before. Swim in the Sprinkle Pool, adventure through Rainbow Tunnel, and don’t forget to take a ride on the Celestial Subway. Come be a part of a museum experience where you get to play with your food. Enjoy some of the tastiest treats around while feeling like a kid again! Grab your cameras and take some sweet shots to remember this magical time.


from Museum of Ice Cream NYC
Museum of Ice Cream transforms concepts and dreams into spaces that provoke imagination and creativity. MOIC is designed to be a culturally inclusive environment and community, inspiring human connection and imagination through the universal power of ice cream.

Taste, play, dance, connect, imagine, slide and swim as you explore our world famous 13 multi-sensory installations over 3 floors and 20,000 square feet! Our unforgettable #TeamMOIC guides will entertain and delight as you journey through MOIC, serving up as many sweet treats as you want along the way in our special NYC experience!

At both our family-friendly Daytime experience and all new Night at the Museum experience (16+ recommended), let your imagination run free in a world where anything is possible.

Pinkmas at Museum of Ice Cream
'Pinkmas', the annual holiday celebration from Museum of Ice Cream (MOIC) New York City, kicks off Thursday, November 18th and runs through January 9th. This year promises to be bigger, bolder and better than ever as MOIC NYC transforms its 13 multi-sensory installations into a pink winter wonderland bursting with snowflakes, candy canes, and pink trees! Guests are encouraged to bring a new toy in exchange for one scoop of ice cream at the MOIC Cafe – and all toys will be donated to Toys For Tots.

For this very special event, MOIC NYC will serve up three immersive floors of new holiday treats, festive games and engaging activations only available during Pinkmas! Guests are invited to come dressed in their pinkiest Pinkmas attire to embark on a holiday adventure to find the true meaning of Pinkmas with friends, family, and loved ones. The Pinkmas experience will be filled with interactive moments, from crafting ornaments and decorating the MOIC trees, to tasting sweet treats that celebrate the season’s festive spirit.

Ever wondered about the history of the candy cane? MOIC guides will educate guests about holiday traditions and symbols from different cultures around the world and set intentions and resolutions for the year to come. Join the hunt for the candy cane sprinkle hidden in MOIC NYC’s world famous Sprinkle Pool for a special surprise and sing along to Pinkmas-ified carols!

If you reserve your tickets for the nighttime hours, you will receive a welcome spiked treat and a boozy Scoop, moreover, an additional activity - the newly released “Where Should We Begin - A Game of Stories” a card game by Esther Perel that’s about cone-ction and storytelling!

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Museum of Ice Cream NYC is located at 558 BroadwayNew York, NY 10012
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